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(Archived) Chief Marketing Officer

Last Updated: 10/03/22

Job Description

Requisition 202200027ES

Position Title Chief Marketing Officer

FLSA status Exempt

Hiring Salary Commensurate with education and experience.

Department Office of the President

Educational and Experience Requirement

Ten plus years of demonstrated success and subject matter expertise in brand strategy, brand marketing, media relations, communications, publications, and campaign execution. Bachelor’s degree required. Master’s degree in relevant discipline preferred.

Nature & Purpose of Position

Leads the University’s marketing and communication efforts. Assists the President and President’s Cabinet in providing expertise and leadership on university marketing and communication strategies and execution.

Primary Responsibilities

Member of the President’s Cabinet. Serves as the University’s Chief Marketing and Communications Officer, supporting the President and University on matters of strategy, tactical and operational communications. Develops and continually expands a broad knowledge and thorough understanding of the market trends and forces shaping the brand; drives the planning and implementation of a comprehensive strategic marketing and communications plan for the University that will enhance the University’s position within its market and beyond. Provides strategic support to integrate marketing efforts, unify messaging, and advance the University’s image. Serves as leader, adviser, and enabler for enhanced marketing and communications initiatives based on research and other data. Develops and makes the case for the marketing investment and budget; develops and establishes measurement standards for all marketing and communication activities including financial goals; measures and reports return on investment. Develops a robust digital strategy that deepens the University’s engagement with priority audiences. Evaluates and advances existing digital and web initiatives. Provides central leadership for the University’s website and ongoing support to build relationships among marketing, academic, administrative and technology departments. Performs other duties and projects as assigned by the President.

Other Specifications

Position requires comprehensive knowledge and understanding of branding, marketing, digital marketing and communication, the higher education environment and funding, university structure, institutional policies and procedures, and commitment to the University’s equity, inclusion, and diversity initiatives. Must possess and demonstrate leadership, professionalism, confidentiality, organization, prioritization, and the ability to create and maintain interpersonal connections, and garner respect and confidence of colleagues through listening, learning, and forging working relationships and synergies with internal and external constituencies.

This position is designated as a Campus Security Authority (CSA).

Review of applicants will begin July 8, 2022. The position will remain open until filled. Please provide at least 5 references.

About Sam Houston State University
For more than 140 years, Sam Houston State University has been preparing students for meaningful lives of achievement. Our motto, “The measure of a Life is its Service,” resonates among our more than 20,000 students, eight colleges, and well beyond our historical roots through research, creative endeavors, service learning, volunteering, and more. SHSU is an inclusive institution whose mission is to provide high quality education, scholarship, and service to students. With more than 90 bachelor’s degrees, 55 master’s, and 11 doctoral programs—including the nation’s first Ph.D. in forensic science and a College of Osteopathic Medicine, SHSU provides an exceptional college experience for every student – traditional, non-traditional, first generation, international, or online.

In 2020, the university was named to USA Today’s Top 50 in the U.S. for “commitment to civic engagement and global awareness,” in addition to being classified a “Community Engaged Campus” by the Carnegie Commission on Higher Education. The “Community Engaged Campus” honor, bestowed to only 311 public institutions nationwide, acknowledges the university’s significant commitment to service. Most recently, SHSU’s support for our diverse and economically disadvantaged student body was recognized by U.S. News & World Report’s ranking the university as the No. 1 school in Texas for Social Mobility of our graduates. In February of 2022, SHSU was designated a Doctoral University of High Research Activity by the Carnegie Classification of Institutions of Higher Education, often referred to as “R2” status.
Sam Houston State University is a close-knit community with large scale opportunities. The University operates three campuses in East Texas, including Huntsville just an hour drive north of Houston; Conroe, the site of our state-of-the-art College of Osteopathic Medicine; and The Woodlands. Our campus locations provide area residents with a sense of community and belonging. SHSU offers a superior benefit package, competitive salaries, and a flexible work environment fostering work/life balance.

Full Time

To apply please visit

EEO Statement

Sam Houston State University is an Equal Employment Opportunity/Affirmative Action Employer and Smoke/Drug-Free Workplace. All qualified applicants will receive consideration for employment without regard to race, creed, ancestry, marital status, citizenship, color, religion, sex, national origin, age, veteran status, disability status, sexual orientation, pregnancy, or gender identity or expression. Sam Houston State University is an “at will” employer. Employees with a contract will have additional terms and conditions. Security sensitive positions at SHSU require background checks in accordance with Education Code § 51.215.

Annual Security and Fire Safety Report

Company Details

Huntsville, Texas, United States
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