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Communications/Marketing Specialist

California State University, Long Beach

Last Updated: 9/21/22

Job Description


Communications/Marketing Specialist

Job No: 517857
Work Type: Staff
Location: Long Beach
Categories: Unit 9 - CSUEU - Technical Support Services, Administrative, Temporary, Full Time

Job Summary
Under the general direction of the executive director, the communications/marketing specialist develops, manages, and oversees implementation of all marketing, audience development, and public relations activities of the Carpenter Performing Arts Center (CPAC). Provides support to executive director with CPAC fundraising and development, including all CPAC special events.
Key Responsibilities

  • Develop concept, provide primary art direction, and manage implementation of engaging marketing collateral, including direct mail; outdoor; social media platforms; CarpenterArts.org website; lobby display sign and video; print, digital, and on-air advertising.
  • Direct and oversee work assignments to marketing staff.
  • Research performances for purposes of informing pricing, copy, target audiences, strategic efforts, income projections. Evaluate and reassess on an ongoing basis.
  • Expand upon and further develop existing CPAC donor recognition program for individuals, corporations, and foundations. Manage donor memberships and membership renewals. Assist Executive Director in creating and managing all development materials, including but not limited to membership, donations, and fundraising.
  • Oversee communications with media representatives, creating a clear, positive, and effective image of the theatre with outside, community, and campus media.
Knowledge Skills and Abilities
Content strategy, content creation and social media management for the performing arts, music industry or similar field. Knowledge of current trends in arts marketing, with emphasis on performing arts centers locally and nationally; familiarity with the performing arts field and its various disciplines. Experience with Digital and Print Ad Buys. Experience with Digital Marketing Analysis in live events including Direct to Consumer platform, CX Customer -Experience, PR Measurements, Facebook Business Manager, and Google Analytics. Knowledge and demonstrated success of utilizing social media platforms and their communities and how to optimize performance across activations. Excellent time management skills to plan and execute multiple ongoing projects simultaneously with the ability to meet deadlines and manage staff effectively. Excellent writing and editing skills; keen sense of market share and target marketing. Ability to create and implement effective marketing efforts. Ability to create effective relationships with volunteers, vendors, campus community and public. Ability to make effective presentations to individuals/groups, and to work effectively alone and as part of the Carpenter Center team. Excellent interpersonal skills to communicate effectively with donors, community partners and audience members. Some experience with fundraising and donor relations.

Ability to communicate with an ethnically and culturally diverse campus community. Ability to follow all university policies, procedures, and guidelines including but not limited to safety, civility, information security, and non-discrimination policies and procedures. Ability to contribute to a positive university experience for each and every student, and assist in achieving the university's commitment to a "vision of excellence."
Education and Experience
Required:

Equivalent to a bachelor's degree in a related field and four (4) years of related professional or technical experience required.

Preferred:

Three (3) years of experience in communications strategy for the performing arts, music industry or similar field highly preferred, or similar field and a demonstrated ability to create compelling communications across multiple platforms. Experience cultivating and maintaining positive relations with media representatives.
Department
Carpenter Center for Performing Arts
Classification
Public Affairs/Communications Specialist III
Compensation
$4,104 to $6,600 per month based on experience. The salary range for this classification is $4,104 to $7,425 per month.
Benefits
Excellent benefits through CalPERS (health, vision, dental), tuition fee waiver, generous vacation and sick leave, and 14 paid holidays each year.
Time Base
Full-time temporary position for three (3) years with no permanent status granted. Temporary assignments may expire prior to the ending date.
Application Procedures
Click Apply Now to complete the CSULB Online Employment Application.
Additional Information
The person holding this position is considered a 'mandated reporter' under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 Revised July 21, 2017 as a condition of employment.

A background check (including a criminal records check) must be completed satisfactorily and is required for employment. CSU will make a conditional offer of employment, which may be rescinded if the background check reveals disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information. Failure to satisfactorily complete the background check may affect the continued employment of a current CSU employee who was conditionally offered the position.

California State University Long Beach expects respectful, professional behavior from its employees in all situations. Acts of harassment or abusive conduct are prohibited. Demonstrated appropriate professional behavior, treating others with civility and respect, and refusing to tolerate abusive conduct is expected of all employees.
Equal Employment Statement
California State University Long Beach is an Affirmative Action/Equal Opportunity Employer that is strongly committed to promoting diversity in all areas of the campus community. We consider qualified applicants for employment without regard to age, physical or mental disability, gender or sex, genetic information, gender identity, gender expression, marital status, medical condition, nationality, race or ethnicity, religion or religious creed, sexual orientation, and veteran or military status.

To view the University's Annual Campus Crime Report go to: http://daf.csulb.edu/offices/ppfm/police/statistics/index.html. Copies of the report are available upon request. To request a copy, contact the University Police Department at [Register to View] .
CSU Vaccination Policy
The CSU requires faculty, staff, and students who are accessing campus facilities to be immunized against COVID-19 or declare a medical or religious exemption from doing so. Any candidates advanced in a currently open search process should be prepared to comply with this requirement as a condition of employment. The system wide policy can be found at https://calstate.policystat.com/policy/9779821/latest/ and questions may be sent to COVID19-Staff-Info@csulb.edu.
Out of State Employment Policy
California State University, Long Beach, as part of the CSU system, is a State of California Employer. As such, the University requires all employees upon date of hire to reside in the State of California.

As of January 1, 2022 the CSU Out-of-State Employment Policy prohibits the hiring of employees to perform CSU-related work outside the state of California.


Application Closes: Sep 15, 2022 (11:55 PM)

To apply, visit https://careers.pageuppeople.com/873/lb/en-us/job/517857/communicationsmarketing-specialist




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Company Details

Long Beach, California, United States
CSULB, one of the largest universities in the CSU system, is located in Long Beach on a beautifully landscaped, 320-acre campus near the ocean and the thriving downtown area. The school’s faculty and staff are engaged in a broad array of high-quality undergraduate and graduate programs, significant research, in addition to a wide range of community and professional service organizations.