Marketing Content Specialist
Ball State University
Job Description
Department of AVP of Admissions
Marketing Content Specialist
Ball State University
Ball State University welcomes applications for a Marketing Content Specialist within Admissions in the Enrollment Planning and Management division of the university.
At Ball State University, Inclusiveness and freedom of expression are a part of our enduring values and inform all of our efforts. We encourage applicants to familiarize themselves with our Inclusive Excellence Plan to learn more about our commitment and to identify how you might contribute to these efforts.
Position Function: The Marketing Content Specialist serves as a lead writer for Undergraduate Admissions, Transfer Center, Graduate Admissions, and International Admissions. This position will prepare copy for high-visibility and high-priority communication projects including developing marketing plans for each area represented, message development, content and social media strategy, intensive writing and storytelling components; compose and edit persuasive, accurate, engaging copy for a variety of audiences within a variety of media, and ensure consistency with the university’s brand voice. This position will also work as a part of CRM (Slate) team on writing, editing, and content development to meet enrollment goals.
Minimum Education: Bachelor’s degree from an accredited institution.
Minimum Experience: At least three years of professional experience in advertising, copywriting/editing journalism, public relations, or related field. Demonstrated mastery of high-quality, professional-level concept development; copywriting, and editing including experience writing, editing, design, and organizing content for websites, social media, and other electronic media.
Minimum Other: Excellent written, verbal, and interpersonal communication skills. Demonstrated comfort level with learning new technologies.
Preferred Education: Master’s degree in Advertising, Business, English, Communications, Journalism, Marketing, Public Relations, or related field.
Preferred Experience: Three or more years professional communications experience in a public relations or advertising agency, journalistic organization, or a university environment. More than three years of related experience handling multiple tasks and deadlines. Experience with a CRM.
Candidates for searches must have current authorization to be employed in the U.S. without employer sponsorship.
Apply online at: https://bsu.peopleadmin.com/postings/36445
Include the following documents with your application: resume and cover letter addressed to: Hiring Manager. The option to upload transcripts is available. Original, official transcripts showing the highest related degree earner is required at the time of hire (even if obtained at BSU). Degree verification will be conducted.
Review of applications will begin immediately and will be accepted through April 18, 2023.
Ball State University is located in Muncie, Indiana, on an attractive campus 45 miles northeast of Indianapolis. Approximately 22,000 graduate and undergraduate students enroll in one of eight academic colleges that offer 120 undergraduate programs. We offer more than 140 master’s, doctoral, certificate, and specialist degrees, with many of them ranking among the best in the nation. Ball State aspires to be the model of the most student-centered and community-engaged of the 21st century public research universities, transforming entrepreneurial learners into impactful leaders – committed to improving the quality of life for all.
The Ball State way is rooted in the Beneficence Pledge – a commitment to excellence in teaching and scholarship, honesty and integrity, social responsibility, gratitude and valuing the intrinsic worth of each member of our community. Ball State students, faculty and staff are empowered in a culture that believes in them and demands they believe in themselves. They are partners in an innovative, immersive approach to education. They are supported by living and learning facilities that enable intellectual curiosity. We graduate scholars who are changing the world, and we’ve dedicated our University to do the same.
The university offers an excellent wellness program and extensive benefits offerings to include a generous paid time off package and paid parental leave. For further information regarding benefits please visit:
Ball State University is an Equal Opportunity/Affirmative Action employer that is strongly and actively committed to diversity within its community. Women, minorities, individuals with disabilities and protected veterans are strongly encouraged to apply. All qualified applicants will receive equal consideration for employment without regard to race, color, ethnicity, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, disability, protected veteran status or any other legally protected status.
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