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Director, Digital Engagement

California State University, Long Beach

Last Updated: 5/19/23

Job Description

Director, Digital Engagement

Job No: 523241
Work Type: Management (MPP)
Location: Long Beach
Categories: MPP, Administrative, At-Will, Full Time

Job Summary

The Director of Digital Engagement provides alumni research, digital and personal engagement, and supports administrative activities of the University Relations Department that enable broader alumni connectivity. The Director creates and executes an outcome-based plan to maximize alumni and constituent digital engagement using communications, and campus-wide resources to strengthen key relationships with target alumni groups.
Key Responsibilities

  • Manages the “first point of contact” process for alumni, potential donors, or friends who engage in virtual communities of CSULB. Responsible for up to 100 daily touch points using digital tools such as Twitter, Facebook, and LinkedIn.
  • Initiates strategies for further cultivation and oversee the development of creative engagement strategies for online presence that integrates web, social, mobile, email, mentoring, and other platforms and reaches target audiences.
  • Manages outreach efforts and execute campaigns that increase donor participation and annual donations through segmenting and innovative multi-channel outreach.
  • Tracks and manages databases for virtual community development targets and logistics and notices for all virtual community activities.
  • Oversees the development of content, promotion, and distribution of special projects to virtual communities such as Beach Nexus and the annual report.
Knowledge Skills and Abilities

Ability to establish goals and priorities for the various entities. Demonstrated ability to handle multiple, complex activities simultaneously. Demonstrated interpersonal skills in establishing and maintaining good working relationships with both internal and external constituents. Highly effective supervisory skills. Strong organizational skills.

Ability to communicate with an ethnically and culturally diverse campus community. Ability to follow all university policies, procedures, and guidelines including but not limited to safety, civility, information security, and non-discrimination policies and procedures. Ability to contribute to a positive university experience for each and every student, and assist in achieving the university's commitment to a "vision of excellence."
Education and Experience

Bachelor's degree and a minimum of five (5) years of related experience required.
Licenses / Certificates

Valid California Driver's License

University Relations

The targeted salary may be set as high as $85,608 per year, commensurate with experience. The salary range for this position is $68,664 to $102,996 per year.

Administrator I

This is a management level position with an attractive benefits package, which includes a vacation accrual rate of 16 hours per month, and excellent choice of medical, dental, and vision insurance, long term disability coverage, life insurance, educational fee waiver, and retirement benefits.
Application Procedures

Click Apply Now to complete the CSULB Online Employment Application.
Additional Information

The person holding this position is considered a 'mandated reporter' under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 Revised July 21, 2017 as a condition of employment.

A background check (including a criminal records check) must be completed satisfactorily and is required for employment. CSU will make a conditional offer of employment, which may be rescinded if the background check reveals disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information. Failure to satisfactorily complete the background check may affect the continued employment of a current CSU employee who was conditionally offered the position.

Due to the nature of this position, current CSULB employees are subject to a criminal record check unless they have successfully completed a criminal background check through CSULB within the past 12 months.

California State University Long Beach expects respectful, professional behavior from its employees in all situations. Acts of harassment or abusive conduct are prohibited. Demonstrated appropriate professional behavior, treating others with civility and respect, and refusing to tolerate abusive conduct is expected of all employees.

CSU Vaccination Policy

The CSU requires faculty, staff, and students who are accessing campus facilities to be immunized against COVID-19 or declare a medical or religious exemption from doing so. Any candidates advanced in a currently open search process should be prepared to comply with this requirement as a condition of employment. The system wide policy can be found at and questions may be sent to
Out of State Employment Policy

California State University, Long Beach, as part of the CSU system, is a State of California Employer. As such, the University requires all employees upon date of hire to reside in the State of California.

As of January 1, 2022 the CSU Out-of-State Employment Policy prohibits the hiring of employees to perform CSU-related work outside the state of California.
Equal Employment Statement

California State University Long Beach is an Affirmative Action/Equal Opportunity Employer that is strongly committed to promoting diversity in all areas of the campus community. We consider qualified applicants for employment without regard to age, physical or mental disability, gender or sex, genetic information, gender identity, gender expression, marital status, medical condition, nationality, race or ethnicity, religion or religious creed, sexual orientation, and veteran or military status.

To view the University's Annual Campus Crime Report go to: Copies of the report are available upon request. To request a copy, contact the University Police Department at [Register to View] .

Application Closes: Jan 02, 2023 (11:55 PM)

To apply, visit

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Company Details

Long Beach, California, United States
CSULB, one of the largest universities in the CSU system, is located in Long Beach on a beautifully landscaped, 320-acre campus near the ocean and the thriving downtown area. The school’s faculty and staff are engaged in a broad array of high-quality undergraduate and graduate programs, significant research, in addition to a wide range of community and professional service organizations.