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Social Media Engagement Specialist

California State University, Long Beach

Last Updated: 5/08/23

Job Description

Social Media Engagement Specialist

Job No: 522002
Work Type: Staff
Location: Long Beach
Categories: Unit 9 - CSUEU - Technical Support Services, Probationary, Full Time, Marketing/Communications

Job Summary

The Social Media Engagement Specialist will plan and publish original and curated content to the university's central social media channels that is designed to strategically meet established objectives. The incumbent will develop strategies to enhance stakeholder engagement. During emergencies, posts information and instructions; monitors social channels to learn and convey information to appropriate personnel; and correct misinformation. Provides supplemental editorial support.
Key Responsibilities

  • Collaborating extensively with colleagues in the department and division, plan, develop, schedule, and publish to the university's social media channels with original or curated content.
  • Provide reports on social media engagement metrics and analytics.
  • Provide supplemental editorial support by planning, researching, writing, editing, and proofing content for publications, websites, advertising, and the department's brand journalism program in support of fundraising, advocacy, employee and student recruitment, additional stakeholder-engagement efforts, and other university priorities.
  • Monitor the university's social media sites, coordinating appropriate responses to inquiries, enforcing published participation guidelines, and escalating emerging issues to supervisor and senior communications counsel.
  • Collaborate with design, photography, videography, and media-relations colleagues to ensure integrated approach and cross-unit support for content development.
Knowledge Skills and Abilities

Comprehensive and in-depth knowledge of communication, public affairs, media and/or marketing theories and concepts in order to develop and execute communication strategies and plans to promote and position the university. Expert knowledge of university communication objectives and ability to translate them into effective communication and media campaigns. Ability to understand issues from a broad, strategic perspective. Thorough knowledge of applicable copyright and other laws pertaining to publications and the news media. Ability to effectively manage media relations and apply effective media strategies and techniques. Demonstrated ability to market story concepts to university officials and media outlets.

Comprehensive knowledge of marketing and research techniques and methods. Ability to use market research to enhance the impact of communication strategies and campaigns. Working knowledge of appropriate use of statistical techniques. Expert networking and interpersonal skills including strong consultative and persuasive skills to work with internal and external constituents and the media. Expert writing and editorial skills. Demonstrated organizational skills. Proficiency in the use of administrative computing system(s), Microsoft Office, and other relevant software applications.

Ability to communicate with an ethnically and culturally diverse campus community. Ability to follow all university policies, procedures, and guidelines including but not limited to safety, civility, information security, and non-discrimination policies and procedures. Ability to contribute to a positive university experience for each and every student, and assist in achieving the university's commitment to a "vision of excellence."
Education and Experience
  • Equivalent to a bachelor's degree in a related field and three years of related professional or technical experience required.
  • Writing, editing and social media engagement experience preferred.
Licenses / Certificates

A valid CA driver's license preferred.

Strategic Communications

Public Affairs/Communications Specialist II

The salary range for this classification is $3,761 to $6,803 per month.

Excellent benefits through CalPERS (health, vision, dental), tuition fee waiver, generous vacation and sick leave, and 14 paid holidays each year.
Time Base

Full-time, 40 hours per week.
Application Procedures

Please attach 3 writing samples with your resume.

Click Apply Now to complete the CSULB Online Employment Application.
Additional Information

A background check (including a criminal records check) must be completed satisfactorily and is required for employment. CSU will make a conditional offer of employment, which may be rescinded if the background check reveals disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information. Failure to satisfactorily complete the background check may affect the continued employment of a current CSU employee who was conditionally offered the position.

California State University Long Beach expects respectful, professional behavior from its employees in all situations. Acts of harassment or abusive conduct are prohibited. Demonstrated appropriate professional behavior, treating others with civility and respect, and refusing to tolerate abusive conduct is expected of all employees.
Equal Employment Statement

California State University Long Beach is an Affirmative Action/Equal Opportunity Employer that is strongly committed to promoting diversity in all areas of the campus community. We consider qualified applicants for employment without regard to age, physical or mental disability, gender or sex, genetic information, gender identity, gender expression, marital status, medical condition, nationality, race or ethnicity, religion or religious creed, sexual orientation, and veteran or military status.

To view the University's Annual Campus Crime Report go to: Copies of the report are available upon request. To request a copy, contact the University Police Department at [Register to View] .
CSU Vaccination Policy

The CSU requires faculty, staff, and students who are accessing campus facilities to be immunized against COVID-19 or declare a medical or religious exemption from doing so. Any candidates advanced in a currently open search process should be prepared to comply with this requirement as a condition of employment. The system wide policy can be found at and questions may be sent to
Out of State Employment Policy

California State University, Long Beach, as part of the CSU system, is a State of California Employer. As such, the University requires all employees upon date of hire to reside in the State of California.

As of January 1, 2022 the CSU Out-of-State Employment Policy prohibits the hiring of employees to perform CSU-related work outside the state of California.

Application Closes: Jan 07, 2023 (11:55 PM)

To apply, visit

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Company Details

Long Beach, California, United States
CSULB, one of the largest universities in the CSU system, is located in Long Beach on a beautifully landscaped, 320-acre campus near the ocean and the thriving downtown area. The school’s faculty and staff are engaged in a broad array of high-quality undergraduate and graduate programs, significant research, in addition to a wide range of community and professional service organizations.