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Director of Communication Strategy and Insights

Ball State University

Last Updated: 4/30/22

Job Description

Ball State University welcome applications for Director of Communication Strategy and Insights.

At Ball State University, Inclusiveness and freedom of expression are a part of our enduring values and inform all of our efforts. We encourage applicants to familiarize themselves with our Inclusive Excellence Plan to learn more about our commitment and to identify how you might contribute to these efforts.

Position Function: The Director will supervise all admissions communications strategy and insights in support of Undergraduate, Graduate, and International Admissions. Responsible for providing research, insights, strategic action plan analysis, market trend evaluation, and understanding behavioral insights of prospective and current students enhancing marketing and enrollment success. The Director will also provide critical analysis of new student enrollment trends and manage models and partnerships with third party partners to predict enrollment. Will lead efforts with digital marketing, web development, social media, media relations, internal communications, community relations, and print publications. Serves on Customer Relationship Management (CRM) Slate team. Work collaboratively with a variety of campus stakeholders (including Academic Colleges and Deans) to maintain and advance campus initiatives and contribute to the leadership and resource planning for campus insight and marketing development. Participate in strategic long-range planning, marketing, team building, goal setting, and assessment of office policies and procedures.

Minimum Qualifications: Bachelor’s degree from an accredited institution. At least five years of experience in marketing/communications/research/analysis; writing and editing experience, supervisory experience; CRM experience; information/project management experience. Excellent written and verbal communication skills, strong interpersonal skills, ability to work in a fast-paced environment. Ability to work independently and on cross-functional teams, creative problem-solving skills, ethical, and trustworthy. Maintain a valid driver’s license and be insurable under the university’s auto fleet policy.

Candidates for searches must have current authorization to be employed in the U.S. without employer sponsorship.

Preferred Qualifications: Master’s degree. Additional years of admissions marketing experience in higher education with progressive responsibilities; knowledge of enrollment communication and marketing best practices; experience with the day to day operations of an admissions office with an understanding of student recruitment and yield communications, and staff supervision in a professional setting; experience with data visualization tools, such as Tableau, Power BI, and statistical software programs such as SPSS, SAS, Stata, or equivalent; Google Analytics knowledge; experience with social media monitoring tools/analytics (i.e. Sprout Social, Rival IQ, etc.); visual story telling or information/data design skills.

Apply online at: https://bsu.peopleadmin.com/postings/29663. Include the following documents with your application: resume and cover letter addressed to Trisha Casey and Tonya Johnston. The option to upload transcripts is available. Original, official transcripts showing the highest related degree earned is required at the time of hire (even if obtained at BSU). Degree verification will be conducted.

Review of applications will begin immediately and will be accepted through March 24, 2022.

Ball State University is located in Muncie, Indiana, on an attractive campus 45 miles northeast of Indianapolis. Approximately 22,000 graduate and undergraduate students enroll in one of eight academic colleges that offer 120 undergraduate programs. We offer more than 140 master’s, doctoral, certificate, and specialist degrees, with many of them ranking among the best in the nation. Ball State aspires to be the model of the most student-centered and community-engaged of the 21st century public research universities, transforming entrepreneurial learners into impactful leaders – committed to improving the quality of life for all.

The Ball State way is rooted in the Beneficence Pledge – a commitment to excellence in teaching and scholarship, honesty and integrity, social responsibility, gratitude and valuing the intrinsic worth of each member of our community. Ball State students, faculty and staff are empowered in a culture that believes in them and demands they believe in themselves. They are partners in an innovative, immersive approach to education. They are supported by living and learning facilities that enable intellectual curiosity. We graduate scholars who are changing the world, and we’ve dedicated our University to do the same.

The university offers an excellent wellness program and extensive benefits offerings to include a generous paid time off package and paid parental leave. For further information regarding benefits please visit:

https://cms.bsu.edu/About/AdministrativeOffices/HumanResources/Jobs/Benefits-and-Community/professional-staff

Ball State University is an Equal Opportunity/Affirmative Action employer that is strongly and actively committed to diversity within its community. Women, minorities, individuals with disabilities and protected veterans are strongly encouraged to apply. All qualified applicants will receive equal consideration for employment without regard to race, color, ethnicity, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, disability, protected veteran status or any other legally protected status.



Company Details

Muncie, Indiana, United States
Ball State University is located in Muncie, Indiana, on an attractive campus 45 miles northeast of Indianapolis. Approximately 22,000 graduate and undergraduate students enroll in one of eight academic colleges that offer 120 undergraduate programs. We offer more than 140 master’s, doctoral, certificate, and specialist degrees, with many of them ranking among the best in the nation. Ball Sta...