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Account Strategist, Division of Marketing and Communications

Ball State University

Last Updated: 1/26/23

Job Description

Division of Marketing and Communications
Department of Client Services
Account Strategist
Ball State University

The Ball State Division of Marketing and Communications is a full-service, in-house partner to the colleges and units of the University. We develop strategic messaging and plans focused on relevant solutions across paid, owned and earned platforms that deliver results for each client’s unique objectives while also remaining consistent with Ball State’s mission, enduring values, strategic priorities, institutional identity/brand, and positioning.

As consultants, we work alongside our clients to understand their specific university, target audiences, key differentiators, and enrollment/retention goals – becoming trusted extensions of the client’s team.

Our work is best in class and backed by a passionate group of professionals who love the University. We are believers in Ball State’s Beneficence Pledge that honor the principles of excellence, respect, and responsibility.

Position Function: The Division’s Client Services Department is comprised of Account Strategists who serve as the primary interface between Division and client. Account Strategists provide counsel and high-level expertise and customer service while overseeing the implementation of strategic marketing and communications plans and ensuring highly effective outcomes.

Account Strategists are responsible for the oversight of assigned clients and manage the work of a cross functional team of successful professionals who excel in their roles to ensure client goals and measurable objectives are met. The success of the Account Strategist’s clients is their paramount concern.

Minimum Qualifications: Bachelor’s degree in marketing, advertising, public relations, communications, journalism, or a related field from an accredited institution. At least three years of experience in communications, marketing, or related field. Motivated, organized and detail oriented. Superior verbal and written communication skills. Ability to handle all work in an ethical and courteous manner. Superior presentation skills. Proficiency in Microsoft platforms including Office, Outlook, Teams and OneDrive.

Candidates for searches must have current authorization to be employed in the U.S. without employer sponsorship.

Preferred Qualifications: Involvement in the development and execution of marketing and communications strategic plans for clients or organizations. Extensive knowledge of customer service-focused and client services business operations. Proven ability to maintain and manage multiple clients. Experience using project management software. Dynamic leadership abilities.

Account Strategists report to the Division’s Chief Client Services Officer.

All Ball State’s Division of Marketing and Communications employees are required to uphold the highest standards of ethical practice and business conduct. The expectation of Marketing and Communications employees are to;

  • Be clear, forthright, direct, and sincere in every interaction – whether with clients, colleagues, or the public.
  • Do what you say you are going to do.
  • Do the right thing.
  • Always act in the best interest of the client.
  • Always involve the client as a full partner.
  • Treat everyone with dignity and respect.
  • Be the colleague you want to have.
  • Never disparage a colleague or client.
  • Preserve and protect Ball State University’s reputation.

Apply online at: Include the following documents with your application: resume and cover letter. The option to upload transcripts is available. Original, official transcripts showing the highest related degree earner is required at the time of hire (even if obtained at BSU). Degree verification will be conducted.

Review of applications will begin immediately and will be accepted through November 10, 2021.

Ball State University is located in Muncie, Indiana, approximately 45 miles northeast of Indianapolis. Approximately 21,000 undergraduate and graduate students enroll each year in diverse academic programs on and off campus. Our students come from all Indiana counties, all 50 states, and 68 countries to pursue knowledge in seven academic colleges offering 190 undergraduate majors, 130 undergraduate minors, 140 graduate programs and 200 study abroad programs.

The Ball State way is rooted in the Beneficence Pledge – a commitment to excellence in teaching and scholarship, honesty and integrity, social responsibility, gratitude and valuing the intrinsic worth of each member of our community. Ball State students, faculty and staff are empowered in a culture that believes in them and demands they believe in themselves. They are partners in an innovative, immersive approach to education. They are supported by living and learning facilities that enable intellectual curiosity. We graduate scholars who are changing the world, and we’ve dedicated our University to do the same.

The university offers an excellent wellness program and extensive benefits offerings to include a generous paid time off package and paid parental leave. For further information regarding benefits please visit:

Ball State University is an Equal Opportunity/Affirmative Action employer that is strongly and actively committed to diversity within its community. Women, minorities, individuals with disabilities and protected veterans are strongly encouraged to apply. All qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex, national origin, age, disability, protected veteran status or any other legally protected status.

Company Details

Muncie, Indiana, United States
Ball State University is located in Muncie, Indiana, on an attractive campus 45 miles northeast of Indianapolis. Approximately 22,000 graduate and undergraduate students enroll in one of eight academic colleges that offer 120 undergraduate programs. We offer more than 140 master’s, doctoral, certificate, and specialist degrees, with many of them ranking among the best in the nation. Ball Sta...