This position will play a vital role in Ball State University’s ongoing digital marketing efforts, with direct responsibility to further propel our University creatively, strategically, and effectively in the social media landscape. In addition to day-to-day social media team and content management, this role will also strategically advise the Chief Digital Marketing and Communications Officer on social media ad buying, influencer marketing (paid and organic) efforts, and more, as outlined in the description below. As an employee at Ball State, you will have access to the necessary technology and training to make you successful, including professional development opportunities, current computer equipment, and access to the full Adobe Creative Suite, social media tools such as Sprout Social and Rival IQ, and much more. Further, the benefits for employees at Ball State are robust. Review full benefit packages, including tuition remission opportunities and more here: https://www.bsu.edu/about/administrativeoffices/payrolleb
At Ball State University, Inclusiveness and freedom of expression are a part of our enduring values and inform all of our efforts. We encourage applicants to familiarize themselves with our Inclusive Excellence Plan to learn more about our commitment and to identify how you might contribute to these efforts.
Position Function: Oversee Ball State University’s official social media accounts and interactive efforts— including Facebook, Instagram, Twitter, LinkedIn, Snapchat, and TikTok with a goal of telling the University’s story to build an engaged audience. Understand the integration of social media with other digital channels, such as the web, as part of a cohesive content strategy. Responsible for planning, implementing, and managing a social media strategy for the University’s primary accounts that promotes active engagement for all audiences — including prospective and current students, faculty and staff, alumni, the general public, and other stakeholders. Supervise a social media team within the division of Marketing and Communications that will be responsible for deploying the division’s social media resources strategically and cohesively to create similar voice, tone and purpose across all social media channels, both the primary University accounts and the accounts for Enrollment Planning and Management. Provide guidance for social media managers across campus. Position requires occasional evening and weekend work and may include some travel.
Minimum Qualifications: Bachelor’s degree in marketing, journalism, public relations, communications, business, or related field from an accredited institution. At least three years of working experience in social media marketing or as a digital media specialist. Excellent consulting, writing, editing (photo/video/text), presentation and communication skills; demonstrable social networking experience and social analytics tools knowledge; knowledge of digital marketing and good understanding of major marketing channels; positive attitude and customer oriented with good multitasking and organizational ability; possess and maintain a valid driver’s license and be insurable under the university’s auto fleet policy.
Candidates for searches must have current authorization to be employed in the U.S. without employer sponsorship.
Preferred Qualifications: Master’s degree from an accredited institution. Proven experience within a higher education setting – specifically marketing to diverse audiences; proficiency in data-driven decision making; demonstrable experience in social media listening and familiarity with related social software tools; working knowledge of WordPress, Sprout Social, Rival IQ, Upfluence, Google Analytics, search engine optimization (SEO) and Adobe Creative Suite including Adobe Photoshop, Premier and/or final Cut Pro; understands and researches trends in digital marketing.
Apply online at: https://bsu.peopleadmin.com/postings/31023 . Include the following documents with your application: resume and cover letter addressed to search committee chair. In the Applicant Documents section of this application, please provide an inclusive excellence statement describing how you would contribute to the development of a diverse and inclusive learning community at Ball State University through your teaching, research, and/or service. Please include examples of your contributions when possible. Word limit 500.
The option to upload transcripts is available. Original, official transcripts showing the highest related degree earner is required at the time of hire (even if obtained at BSU). Degree verification will be conducted.
Review of applications will begin immediately and will be accepted through 05/26/2022.
Ball State University is located in Muncie, Indiana, on an attractive campus 45 miles northeast of Indianapolis. Approximately 22,000 graduate and undergraduate students enroll in one of eight academic colleges that offer 120 undergraduate programs. We offer more than 140 master’s, doctoral, certificate, and specialist degrees, with many of them ranking among the best in the nation. Ball State aspires to be the model of the most student-centered and community-engaged of the 21st century public research universities, transforming entrepreneurial learners into impactful leaders – committed to improving the quality of life for all.
The Ball State way is rooted in the Beneficence Pledge – a commitment to excellence in teaching and scholarship, honesty and integrity, social responsibility, gratitude and valuing the intrinsic worth of each member of our community. Ball State students, faculty and staff are empowered in a culture that believes in them and demands they believe in themselves. They are partners in an innovative, immersive approach to education. They are supported by living and learning facilities that enable intellectual curiosity. We graduate scholars who are changing the world, and we’ve dedicated our University to do the same.
The university offers an excellent wellness program and extensive benefits offerings to include a generous paid time off package and paid parental leave. For further information regarding benefits please visit: https://cms.bsu.edu/About/AdministrativeOffices/HumanResources/Jobs/Benefits-and-Community/Faculty
Ball State University is an Equal Opportunity/Affirmative Action employer that is strongly and actively committed to diversity within its community. Women, minorities, individuals with disabilities and protected veterans are strongly encouraged to apply. All qualified applicants will receive equal consideration for employment without regard to race, color, ethnicity, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, disability, protected veteran status or any other legally protected status.